Jean-Baptiste Tatsumi Taeron

American Express Centurion New York — Centurion, New York
brand strategy

American Express Centurion New York — Centurion, New York
in collaboration with Yabu Pushelberg

s

Lightning Studio, New York
website

Lightning Studio Address — Lightning Studio, New York
address

Yabu Pushelberg, designer
construction plan

Yabu Pushelberg, designer
new website

Yabu Pushelberg Signage Front — Yabu Pushelberg, designer
signage for the New York studio

Yabu Pushelberg Signage Side — Yabu Pushelberg, designer
signage, again

Metrolinx Train — Metrolinx, Toronto public transportion
the first and last letter can be overlapped

Metrolinx Forest — Metrolinx, Toronto public transportion
the logo on the train

Asics Tiger Packaging — Asics Tiger, Japanese footwear
deconstructing the 1977 ASICS logo
by Herb Lubalin and Alan Peckolick

Asics Tiger Typeface — Asics Tiger, Japanese footwear
old logo and new typeface

Asics Tiger Wild Posting — Asics Tiger, Japanese footwear
layout system

Asics Tiger Kith — Asics Tiger, Japanese footwear
in collaboration with Bruce Mau Design

Barcelona Design Museum Cerdà Plan — Barcelona Design Museum
a museum at the intersection of two diagonals

Barcelona Design Museum Manual — Barcelona Design Museum
manual

Barcelona Design Museum Wall — Barcelona Design Museum
posters

Barcelona Design Museum Editorial — Barcelona Design Museum
program

Barcelona Design Museum Poster Dieter Rams — Barcelona Design Museum
layout system

Barcelona Design Museum Poster Kenya Hara — Barcelona Design Museum
the logo fills the remaining space

Barcelona Design Museum Signage 2 — Barcelona Design Museum
designing at human scale

Barcelona Design Museum Signage 3 — Barcelona Design Museum
floor-by-floor navigation

Barcelona Design Museum Signage 4 — Barcelona Design Museum
in collaboration with Atlas

Petit+, little more, Paris
construction plan

Petit+ Packaging — Petit+, little more, Paris
products reflecting diverse tones

YNRA Signage — YNRA, restaurant, Paris
a family tree

Corsair, French airline
circle in circle, square in square, sailboat in triangle

Corsair Making of — Corsair, French airline
a sailboat in the sky

Issey Miyake Packaging Making of — A scent by Issey Miyake
no glue, no ink, just light

90 Days 1 — Thesis Project
a light box

90 Days 2 — Thesis Project
a train, a camera, a screen

90 Days 3 — Thesis Project
the letters look like 3D on TV

90 Days 4 — Thesis Project
misused tool, novel outcome

A4 Paper Typeface Grid — Papier A4, typeface
height equals square diagonal
no ruler, no pencil

A4 Paper Window — Papier A4, typeface
writing with paper

Katapult Typeface Grid A — Katapult, minimal electro, Paris
minimal music, minimal typography

Katapult Typeface Grid P — Katapult, minimal electro, Paris
wooden strip: 4x4 cm

Katapult Making of 1 — Katapult, minimal electro, Paris
13 meters of typography

Katapult Making of 2 — Katapult, minimal electro, Paris
disassemble to fit everything in a tiny car

Katapult Typeface Small — Katapult, minimal electro, Paris
each color corresponds to a different angle on the circular saw

Katapult Opaz Making of — Katapult, minimal electro, Paris
scraps recycled for the sponsor

Tsigan Album Cover — Tsigan, album cover
the guitarist smoked Gitanes

Insectes et Papillons — Papillons et insectes, dessin
avec mon père